Detail ‘Birth of Venus’, Sandro Botticelli

We live in an i-zapping, lollipop era in which expectations are high. The endless flow of possibilities trace in twists and turns around us making it sometimes hard to choose.

Finding a balance

In some ways designers are like the chameleon, adapting to the changes and new demands of our environment. Reshaping the visual world around us, proving our usefulness. Digital technology offers endless new possibilities and we have round-the-clock access to a worldwide open information network. Finding our way in the virtual world, establishing and maintaining a solid identity requires finding a balance between the old and the new.

A serious challenge

Within the past thirty years, designers have witnessed huge changes. Having lived and studied in England until my early twenties, I was exposed to the teachings and works of John Ruskin, William Morris (Arts and Crafts movement), Charles Rennie Macintosh, Lloyd Wright, Victor Papanek, not to mention an endless string of fine artists, all of whom have had a big influence on my artistic development. For me, finding a balance is a serious challenge. It means recognising the value of all the skills and knowledge I’ve been taught and combining these with modern techniques and possibilities to create something unique.

Fulfill a real need

I believe we have a responsibilty to visually communicate in an ‘honest way’, allowing the subject/content to dictate the direction, form follows function, and leave enough room for intuition, perception, spontaneity and expression through craftsmanship and use of materials/media. I prefer working on designs which can make a difference, fulfill a real need, whether communicating a worthwhile idea or message, structuring (complex) information, conveying an artistic expression or creating a product.

Ann M. Conefrey
Ann M. Conefrey